Consulting

ATYJ offers end-to-end consulting services for individuals and companies seeking to expand into the Middle East. We support businesses from the ground up—whether you're launching a local branch, establishing a new company, or exploring new market opportunities.

Our consulting services include:

• Business setup: Company registration, license acquisition, and legal formalities
• Banking support: Assistance with opening local bank accounts and navigating financial systems
• Staffing: Hiring and onboarding local talent through trusted recruitment partners
• Local partnerships: Connecting you with vetted partners and networks
• Cultural and operational guidance: Bridging the business culture gap between Japan and the Middle East
• Market entry strategy: Research, competitive analysis, and localization planning
• Real Estate Support: Assistance with office or residential property selection, guided by staff certified with a RERA license
  

Trading

At ATYJ, we specialize in importing and distributing premium Japanese cosmetics and skincare products across the Middle East. Our focus is on introducing high-quality, effective, and culturally compatible beauty solutions that resonate with regional consumer needs.

We work directly with trusted Japanese manufacturers and brands to ensure product authenticity, consistency, and compliance with local regulations. 

ATYJ Originals

As part of our commitment to bring authentic Japanese beauty to the Middle East, ATYJ is proud to announce the upcoming launch of our original skincare brand. Rooted in Japanese formulation philosophy and crafted for everyday hydration, our product line is designed to deeply nourish the skin while remaining gentle, effective, and easy to use.

Our concept focuses on “潤い (uruoi) – lasting hydration,” inspired by Japan’s minimalist beauty culture and formulated to meet the unique needs of consumers in the Middle East’s climate.

This original collection will include key skincare essentials and will soon be available online and in-store.